Beckmans Fashion Collaboration
Identity, Fashion show & Exhibition, 2015
The third year fashion students at Beckmans College of Design were invited to create personal collections based on leading brands on the Swedish fashion scene — Carin Wester, Cheap Monday, House of Dagmar, Filippa K, Our Legacy, Whyred and Örjan Andersson — and show their work at Stockholm Fashion Week.
Beckmans fashion shows are usually appreciated for their unconventional, artistic and bold expression. To give the fashion show a unique profile, putting Beckmans College of Design in contrast to the other retail oriented fashion shows at Stockholm Fashion Week, we chose this quality as the conceptual framework for the design.
The fashion students were asked to define their collections in a scentence starting with "This is not...". These sentences were then printed on cloth banners and hung on either side of the catwalk to create an ambiance during the seating and after the show.
Fashion show at Berns during Stockholm Fashion Week in January 2015
Exhibition at Aplace 5 – 19 February 2015
Digital offset hybrid printing by Vitt Grafiska
Folder printed on 250 gsm Gallery Art Matte
Pamphlet printed on 150 gsm Skandia Natural White
In collaboration with Agga Stage, Johanna Burai, Maximillian George & William Hesseldahl
Photography by Ninja Hanna
Watch the entire fashion show